In order to enter the China domestic market or the European retail market, one needs to evolve from being an OEM to an ODM, and ultimately establish its own brand (OBM). Such trend is undoubtedly gaining prevalence in today's world.

The highest priority for manufacturer to establish brands

According to a report released by HKTDC, "There are increasing expectations for branded fashion from the Mainland consumers. They look for finely segmented designs, categorized by various factors from social status, age difference, to unique characteristics etc.  
Nowadays, China first tier cities demand personalized clothing with fine positioning when it comes to women fashion. Whether producing work clothes or casual wear, one is expected to stand out from numerous brands by certain uniqueness. Local brands from second or third tier cities are beginning to catch up with metropolitan design to stay competitive in the market as well and they highly require product differentiation on clothing design. Therefore manufacturers are putting more effort and placing larger investment on research development and design, especially after the financial crisis. Those brand manufacturers, who do not intensively develop the top-tier customer group, would hardly survive in this competitive market. In the next few years, it would be a golden opportunity to enter into the China market. If many other competitive brands have already established solid relationship with consumers, it would be too late to enter the China market at that time. As the traditional export market continues to diminish, it is the highest priority for our industry to establish brands in order to get rid of the previous operation model and achieve a greater profit.

Outsourcing non-core business

The manufacturers concentrate their core business including procurement, production, marketing etc and then outsource non-core business like trend information, design; fabric collection etc. to professional company is the sole solution. The main advantages are higher product quality, easier to focus on market, more flexibility, enhancing adaptability and reducing the cost.

The target customers that is most suitable for outsourcing fashion design:

For Fashion design & production

1. Fashion Chain-store Manufacturers

   
   

2. Fashion brand owners with franchise business

   
   

3. Fashion brand manufacturers (OBM)

   
   

4. Original design manufacturers (ODM)

   
   
5. Original equipment manufacturers (OEM)

   To cope with the changing trend and want to reform the current operation business model, you need to find a professional design company to help you. This will definitely increase competition and minimize the investment risk. Please contact us for our professional product service.

   
   
6. Fashion retailers

   Focus on selling personalized or fashion product in specialized market and have a good relationship with garment manufacturer, our fashion trend information with pre-sample program can increase your sales volume and minimize the cost.

   
   
7. Fashion wholesaler

   Cooperate with different manufacturers in various markets, our fashion trend information program can minimize your cost and increase competitiveness.

Fabric design and production

      8.  Fabric manufacturer

      9.  Fabric supplier